About the

National Entrepreneur Training Academy

A much too common story

Most businesses are started by technicians who know how to do something and want to start doing it on their own. Most are ill prepared for this new entrepreneurial task. The first and most important hurdle is the inability to achieve constant and predictable growth. The second most important hurdle is the inability to handle growth when it comes. These two major hurdles are closely related to each other.

The inability to achieve constant and predictable growth occurs because these entrepreneurs don’t master the fundamentals of marketing and are therefore unable to build all the elements of a lead generation system that produces a constant and predictable flow of qualified leads. Because of this limitation in entrepreneurial skills, a lot of businesses go from feast to famine and are seemingly out of control.

“Who will help me grow my business?” – NETA will

Regular marketing courses and books don’t fill this vacuum. Only “how-to”, “hands-on” training does. Entrepreneurs need the help of experienced marketing practitioners who can teach them the details of how to actually build the marketing fundamentals of their business and then correctly execute the details of a marketing plan that will bring profitable customers through the door. This is exactly what NETA does. NETA fills this entrepreneurial vacuum as no other training entity can. NETA’s marketing and sales programs actually teach entrepreneurs how to do it. Entrepreneurs, therefore, can become proficient at the all-important task of revenue generation. They can do this by mastering the following skills:

• The art of articulating their value proposition and communicating it to the market place communicating it to the market place.
• The art of converting leads into sales and
• The art of building the systems that can make this whole process happen without the direct intervention of the owner in each and every task.

“Who will help me keep my growth under control?” – NETA will

On the other hand, the inability to handle growth when it comes –the second most important hurdle found in entrepreneurship– results from the fact that most entrepreneurs lack training in other fundamental areas of business, besides marketing and sales:

• Finance: how to obtain and manage the financial resources required for growth
• People: How to hire, train and retain the best people and build the best team
• Systems: How to create structures and processes that make all those good people look consistently good all the time, without requiring heroic efforts and without the owner’s looking over their shoulders
• Leadership: The ability to give the entire organization a clear sense of direction, the resources and the empowerment to effectively execute the growth plans.
• Operations: How to constantly improve effectiveness in manufacturing, transportation, delivery, procurement and logistics systems

Therefore, NETA’s programs are precisely directed to train entrepreneurs and business owners in the practicalities of running a business. NETA’s graduates can build a business in such a way that it becomes predictably successful, not only in terms of revenues and profitability but also in allowing the owner to live the life that he desires and to build wealth as a reward of those efforts.